Why Add Social Networking to Your Marketing Mix?
Social networks are as diverse as real-world communities and the people who inhabit them. Market-moving companies such as
New Line Cinema, Nintendo and Toyota have embraced social networking as a marketing means already. Consider adopting social
networking to expand your market reach and viability in the following ways:
- Social - The first and still most popular use of Web 2.0 dynamics, social networking sites build communities around common pursuits and appeal to broad demographics. These communities often are thematic or connect people with similar interests, such as dating, business networking, university affiliations or hobbies.
- Private - Members of organizations, companies and networking groups can benefit greatly from a social network. Members need to communicate, collaborate and share ideas, and a well-designed social network facilitates these activities.
- Brand Affiliation — Social networks are the extensions of real-world communities, uniting people online who share a common zeal for favorite brands or experiences, such as reality shows, sports teams, music bands or designers. Social networks created around brands strengthen customer loyalty and drive purchasing decisions.
- Market Research - People in anonymous online environments are more apt to offer their opinions honestly and less likely influenced by other members of an in-person focus group. Private social networks used as online focus groups provide invaluable market research data.
- Additional Income - When companies own their social networks, these communities can become sources of incremental revenue. One of the emerging opportunities is to monetize social audiences with online advertising and scaled subscription models.
- Sales and Lead Generation - People in communities instinctively trust each other. It’s proven that the most powerful buying influence is word-of-mouth and referral marketing. Social networks created around a common need can be leveraged to generate sales leads.
Omnifuse created the FUSION platform to help companies embrace social networking and reap the benefits of its many uses.
 FIND OUT ABOUT FUSION
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The tremendous growth and adoption of social networking is creating a wave of personalized
user-generated content. As millions of people publish their content to the web, companies are presented
with opportunities to increase ad revenue, collect valuable marketing information, increase brand loyalty,
and interact directly with their customers.
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